Cause-Related Marketing: Do Managers Understand and Use This Tool?
نویسندگان
چکیده
منابع مشابه
Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies
INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...
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Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...
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Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fanschr('39') willingness to charity programs. The purpose of this study is to investigate the role of sport fanschr('39') attitude in cause-related sport marketing. Survey of this study was the members of the Supporterschr('39') Association of Persepolisc...
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ژورنال
عنوان ژورنال: Management & Marketing. Challenges for the Knowledge Society
سال: 2020
ISSN: 2069-8887
DOI: 10.2478/mmcks-2020-0034